Figuring out the strongest way to reach your target audience is the most important part in any advertising campaign. You need to let the world know about your product or service and the way that you reach these people is through different forms of advertising. While television, Internet, radio, and print ads can all reach people and let them know about your existence, they can also be quite expensive and sometimes ineffective. This is where you may need to get creative in your advertising strategy.
Using aerial ads can give you a unique new way to get your message out to the public, however. Most people have the habit of looking up at the sky when an airplane passes overhead. This means that if airplane is carrying a banner along behind it, those people will all see whatever is written on that banner. Using this space to perform advertising can be a great option when it comes to making the world stop and take a look at what you have to offer.
Different Types of Aerial Ads
Aerial ads can come in a number of formats. The most common is a letter banner, in which you can arrange letters and numbers to make a simple message for the world to see. This simple message, if effective enough, can remain in the minds of all the people who see it and may incline them to use you whenever they need a particular product or service.
Picture banners can also be flown although these are often a bit more expensive. By flying a banner over a group of people which looks exactly like one of the billboards that you could find along a road that may be transported, you have the option of giving them a visual impression which may stick with them. Either format has proven to be more than effective, however. Studies have shown that over 85% of the people in a crowd who were exposed to aerial ads remember seeing the ad later on and that two-thirds of the people in a crowd remember exactly what ad said, word-for-word.
It's All in the Timing with Aerial Ads
When using aerial ads, you will contract a small airplane to fly your banner over this group. By smart and careful planning, you can use this advertising form to reach a very large group of people in a very short amount of time. By flying over a beach, a crowded stadium, rush-hour traffic, or even a popular tourist destination, you have the ability to get your aerial ads seen by a very large group of people who will probably remember everything which they saw.
You could not ask for a better form of advertising than this. Television ads, which are arguably the most effective form of advertising, do not even have this much effect on the public. They can also be expensive to produce and maintain. The aerial ads, however, will cost much less. Often, only 20% of maintaining a television ad will be used to maintain the same aerial advertising campaign. Knowing all of this, using aerial ads makes a great deal of sense and can make a world of difference!